When images of Trew Gear’s ’09-’10 line made their way online sometime last year, I wasn’t exactly blown away. I was a fan of the brilliant thumbs-up logo immediately, but nothing else struck me as particularly original. I thought the colors were fairly similar to what companies like SAGA and LDC were producing, and the fit appeared to be thugtastic. Essentially, I assumed that Trew was another fledgling outerwear startup that unabashedly placed “form” miles ahead of “function.” What I didn’t know, was that the masterminds behind Trew Gear were 100% committed to producing some of the most technical gear this side of those brands your dad swears by and that you wouldn’t be caught dead in.
TREW promised us no cheeseball ad campaigns.
Any other reservations I had about Trew were totally laid to rest upon seeing and touching the 2010-2011 line, and talking with the guys behind the wheel. While the designs and colorways of last year’s line were cool—if not exactly groundbreaking in my estimation—this year’s stuff is top notch in both style and quality. Trew appears to have set their sights on a slightly wider audience, while still retaining an undeniable freeride influence and styling. For guys looking to steer clear of skittle steeze and yet still look the part, Trew is positioning itself as a viable alternative.
Thanks to the guys at TREW for taking time out to chat with us, and be sure to check their site for updates.